First, find your corporate….
With a growing number of charities chasing dwindling public funding, if it’s not statutory, increasingly it’s not even on the list.
Public donations are falling so ‘following the money’ in today’s bleak economic climate leads inevitably to corporates. Having worked for the charity regulator for many years, I thought I was pretty familiar with the ‘do’s and don’ts’ for prising cash from big business. That, however, was before I started working for it. With the help of my company’s Corporate Social Responsibility (CSR) team, I’ve pulled together a series of key tips for charities seeking corporate funding which I’ll post over the next couple of months.

